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How Much Does Etsy Take From $100 in Sales? (2026 Breakdown)

July 25, 2026 · 6 min read

"How much does Etsy take from $100?" is one of the most-searched questions from new sellers, and it deserves a straight, dollars-and-cents answer instead of a vague percentage. So here it is: for a typical US seller in 2026, Etsy keeps about $9.95 out of a single $100 sale, leaving you roughly $90. But that headline number hides three things that can change it a lot — your country, Offsite Ads, and the costs Etsy never sees. Let's walk through all of it with real math.

The standard fees on a $100 sale (US seller)

Assume a US seller makes one $100 sale — the buyer pays $100 total, and it wasn't from an ad. Etsy charges three standard fees:

Add them up: $0.20 + $6.50 + $3.25 = $9.95. Etsy deposits about $90.05. That's an effective cut of just under 10% on a clean US sale.

Why "$100" behaves differently than "one $100 item"

There's a catch in the wording. "$100 in sales" could mean one $100 order, or it could mean ten $10 orders that add up to $100 — and those two are not the same, because two of the fees have a fixed piece.

The $0.20 listing fee and the $0.25 processing fee are flat, so they repeat on every order. One $100 sale pays those flat fees once. Ten $10 sales pay them ten times: that's $2.00 in listing fees and $2.50 in the fixed part of processing alone, before the percentages. So ten $10 orders cost you roughly $13–14 in fees versus about $9.95 for a single $100 order — the same revenue, but more fees, purely because small orders get taxed harder by the flat fees.

The country twist: the same $100 isn't $9.95 everywhere

The transaction fee (6.5%) and listing fee ($0.20) are the same worldwide, but payment processing changes with your country. On that same $100 order:

And that's before two more charges that hit non-US sellers: a small regulatory operating fee in countries like the UK, France and Türkiye, and — for UK/EU/Türkiye sellers without a VAT number on file — VAT charged on top of every fee. Both are invisible in a quick "$100 minus 10%" estimate and only appear in your real payment ledger. So a Türkiye-based seller can easily hand over 15% or more of that same $100, versus the US seller's ~10%.

The Offsite Ads swing

If that $100 sale came from an Etsy-placed ad, everything changes. Offsite Ads add 15% (or 12% if you've sold over $10,000 in the past year) on top of the fees above. On a $100 attributed order, that's another $15 — pushing the total Etsy takes to about $25 on $100 for a US seller. You can't choose which sales get attributed, so any honest "how much does Etsy take" answer has to include the possibility that it's a quarter of the order, not a tenth.

The fees still aren't your whole cost

Here's the part that turns "$90 left" into a much smaller real number: none of the $9.95 counts what the product cost you. Materials, packaging, the shipping label you actually bought, and your own labor all come out of that $90.05, not out of Etsy's cut. If your $100 item cost you $40 to make and ship, your real profit is closer to $50 — and if it was an Offsite Ads sale, closer to $35. Etsy's fee is the first bite, not the only one.

See your real number, not the estimate

You can check any single price and country in about thirty seconds with our free Etsy fee calculator — it includes the country processing rate, regulatory fee and currency conversion that a flat "10%" ignores.

But an estimate uses published rates. What Etsy actually took from your last $100 — the exact processing amount, any Offsite Ads, VAT-on-fees and refunds — only lives in your own payment records, order by order. That's what Seller Profit Lens reads: it connects to your shop read-only, pulls the real fees per product to the cent, subtracts your own costs, and reconciles so your numbers always match Etsy's. Then "how much did Etsy really take from me" stops being a guess. It's in free beta now. Join the waitlist →

See your real Etsy profit, per product

Stop estimating. Seller Profit Lens reads the fees Etsy actually charged you — VAT and currency fees included — and shows which products make money. Read-only, one-click connect, free beta.

Join the waitlist →